Ingrid van Beek
Optimization and Online Personalisation Lead at Basic Orange
An user experience designer with a passion for helping companies grow and delivering the best experience for their users. With the online world transitioning to more personalized online experiences, things get even more exciting.<br/><br/>At Amsterdam based online agency Basic Orange I help companies use personalization effectively by looking at the entire process, starting with persona and customer journey sessions and observations to gain insight in user's behavior, motivations and needs. Besides that I also work on improving our online personalization plug-in uPersonal for the Umbraco CMS.<br/><br/>I have a Master’s Degree in Interaction Design and 7+ years of experience in designing user experiences while working at both and the agency side as well as client-side.